fast lightening action

lifts up to 7 levels

rich, creamy, no-drip formula

for on or off the scalp

low ammonia

pleasantly fragranced

With its innovative low ammonia formula, BLOND-E gently lifts up to 7 tones with superior results. This de-dusted and pleasantly fragranced powder stays moist, without swelling, for the entire processing time. BLOND-E contains special conditioners to protect the hair shaft and reduce the chance of cuticle damage.